Role
In-house lead Designer

Design Director
Dani Balenson

Oscar Team
David Mikula, Kate Apostolou,
Topher Lorette, Libby Denault, Craig Damrauer, Carmela Ciuraru, Jonathan Wilson

Agency Partner
Franklyn

Franklyn Team
Tess Havas (Illustrator),
Ashley Van Belle, Michael Freimuth

Oscar Health Rebrand

Oscar Health was founded with a mission to disrupt the American health insurance industry. After 8 years of growth, Oscar’s mission has stayed the same, but its expansion beyond the initial NYC-freelancer user base begged a rethink on how Oscar’s brand could flex and resonate with an incredibly diverse demographic of members, brokers, hospitals and businesses that spanned the country. The Oscar brand team worked hand-in-hand with agency partner, Franklyn, to develop a strategy-led, optimistically realistic, brand system. The rebrand included, a new type system and color palette, a vibrant illustration library that flexed from marketing to product, voice and tone guidelines that could deliver both good and hard news, and a warm photography library that highlighted the strategic north-star of “care everywhere”.

Read more about the rebrand here.